
If you’re scrolling through TikTok, you might stumble upon a video that feels different from the usual dance trends. It’s a close-up shot of two pairs of hands, steady as surgeons, working under a bright bulb or natural light. One hand holds a heat gun to the edge of a shattered smartphone, while the other carefully manoeuvres a thin prying tool.
This is the digital storefront of Moibra Phone Repair Services. It’s how Mohamud Mohammed and Ibrahim Adan, two friends from Saleti village, are telling the world that they’ve arrived.
To understand Moibra, you have to understand the bond between the two men behind the name. Mohamud and Ibrahim weren’t just classmates; they were friends who grew up in the same neighbourhood, navigating the same frustrations. After finishing Form Four, they found themselves in that hollow, quiet period that often follows secondary school in rural areas. For two years, they stayed at home, helping where they could, but feeling the weight of being “idle.” For Mohamud, the pressure was even more personal—he had started a family, who were counting on him, and he knew that just “getting by” wasn’t going to pay for the school fees his oldest child would soon need.
They didn’t want to just find any job; they wanted to solve a problem they saw every day in Saleti. The village was full of smartphones, but it was a “repair desert.” If your phone’s mouthpiece died or the speaker gave out, you were stuck. Seeing this, the two friends decided to enroll together in the three-month mobile repair course. While they were friends before the training, it was over those workbenches that they realised they functioned better as a team. By the time graduation came on February 13, 2024, they didn’t just have certificates; they had a business plan.
They knew that if they didn’t start immediately, the techniques they’d mastered would start to get “rusty.” Practice makes perfect, and they couldn’t afford to be anything less than perfect. They pooled KSh 10,000 each, a massive amount given they’d been out of work for two years, and rented a tiny room for KSh 1,000.
It was a tough, gritty start. The shop had no electricity. They had to rely on solar panels, which meant their workday was entirely at the mercy of the weather. On cloudy days, or once the sun began to dip toward the horizon at 4:00 PM, their tools went cold. They had the startup toolkits from the program—the fine-tipped screwdrivers, the multimeters, the soldering irons—but without consistent power, they were limited. Yet they stuck it out for six months in that dark shop, saving every coin and building a reputation as the only qualified technicians in the area.
By April 8, 2024, they officially launched the Moibra brand. They weren’t just “fixing phones”; they were running a professional service. To get the word out, they put up posters and took to TikTok, using social media to show off their repairs to a younger, tech-savvy audience. The strategy worked. Soon, customers weren’t just coming from Saleti, but travelling from Malkagalla and Merti because they finally had qualified technicians close to home. By October, the savings from their first shop allowed them to do something bold. They moved into their own new establishment that finally had electricity connectivity after the village got connected to the power grid.

It was an investment of over KSh 25,000 into their future. With constant power, they could finally handle the high-stakes jobs, like screen replacements that cost between KSh 2,800 and KSh 3,000. They also made a smart choice by adding a barber shop section. They realised that in Saleti, people travel a long way to get their phones fixed. By offering a haircut for KSh 700 or 800 while the client waited for a new phone speaker or mouthpiece, they ensured the shop was always buzzing, and income was always steady.
Thanks to the entrepreneurship and financial literacy lessons they received from Biashara Mashinani, the partners maintain strict records. They track their monthly profits and share them fairly, and they’ve learned the hard way to avoid unnecessary credit extensions that could drain their cash flow.
For Mohamud, the shop is a lifeline. It means his children have a father who can provide for them, and his oldest can stay in school without the fear of being sent home for fees. For the village, the two men have earned a new kind of respect. They aren’t just “the boys from the neighbourhood” anymore; they are the experts who brought the digital world back to life in Saleti.

Their plan for the next few years is to take Moibra even further, opening branches in other towns and eventually helping other young people get off the streets. They might eventually open their own separate shops one day, but for now, they are proving that a friendship forged in the village and tempered over a soldering iron is the strongest foundation a business can have.
























